1. What’s ‘whoop!’?

    It’s a weekly riddle-solving challenge.


  2. Why riddles?

    They spark curiosity, flexible thinking, and new perspectives—ingredients that help you solve other problems in life and work.


  3. Why ‘whoop!’?
    Solving riddles is far better for your brain than scrolling through the endless, toxic, brain-rotting social media feeds1.



    PLUS: Each riddle connects you to thought-provoking, curious, and meaningful content on the web2.


    PLUS: You can solve the riddles to reap the rich mental rewards with a free subscription.

    PLUS:
    If YOU decide, you can upgrade to win cash prizes!

    PLUS: You get to join, shape, and chat with the budding whooper community.


    PLUS: You get to attend Whoop Group Debriefs — gatherings where we discuss the riddles, the content they unlock, and how to use them!


    PLUS3:

    2 scoops of whoop, baby!
    Yeah, it is!


  4. What’s the theme?

    The only theme is getting those brain cells fired up instead of killing them on social media feeds.


  5. Who decides the content?4

    I’m currently handpicking it (someone’s got to plant the seeds). Soon, it will be curated with the community (because it takes a village).


  6. Who’re you?

    I am

    . I was once a coal miner in Mozambique.

    Weed (yeah, that kind) grew on my porch. An excavator fell into the ditch, boats capsized, people got kidnapped, a bug burrowed in my ear, I dangled a car off a cliff, and I tumbled down a hill. Oh, and there were blasts, too, a whole lot of them, every week.

    I also worked (in case you were wondering ;)). You can find out more about me on LinkedIn.



  7. Why Substack?

    I want to focus on the riddles and the community-building aspects of ‘whoop!’ instead of building yet another app or website.

    Substack has everything we need to start tech-wise. Plus, great content, creators, and consumers are already here, simplifying distribution.


  8. Why’s there so much “I,” “me,” and “my” in this About page?
    Well, I am the only one actively involved as I write this.

    I am waiting for the moment, hopefully not very far from today when I can finish a conversation with the ever-ominous :

    “Now there’s two of us!"…5

    Hell yeah!

    …and stroke Mr. Bigglesworth while I am at it.

  9. Enough memes. Just tell me how it works.
    Everything you need to know is here.

    Test the waters and reap rich mental rewards with the free subscription, and if you feel adventurous, upgrade to win cash prizes!

Come, challenge your mind!

Love,
waveman

1

Also, the quest to solve every riddle unfolds over six days, and we take a week’s break after three quests.

By design, a mechanism for delayed gratification, a rare commodity in our feed-infested times, is baked into ‘whoop!

2

Newsletters, podcasts, talks, essays, books, poems, stories, music, what-have-yous

3

GIF sourced from Tenor

4

This is an important question because if ‘whoop!’ peddles the same ass-shaking, finger-pointing, mind-numbing, heavin’-and-steamin’ pile of bull crap the social media feeds are subjecting you to, then what’s the point, right?

Therefore, who curates the content (and how) is extremely important.

5

GIF sourced from Tenor

Subscribe to whoop!

Solve our weekly riddles to find thought-provoking ideas and unlock curiosity. Gain new perspectives for free and upgrade to win prizes. Come, challenge your mind!